Does The Impresario Need An Audience?

Everyone likes an audience. Well, every Impresario, anyway. Audiences grant legitimacy, validation, and the feeling that our message is landing somewhere, that our voice is being heard, that our performance is being witnessed. Perhaps more than this, an audience could at least partially be made up of more hungry people – people the Impresario can connect to one another, and maybe even encourage to become Impresarios themselves.

This is all in an idea world. But is an audience alwaynecessary?

What if an audience isn’t available? Is it possible for an Impresario to be an Impresario? Can he still be the connector, the collaborator, the seducer, when there is no audience – when it’s just him and the Muse?

To recap, an Impresario “seduces” by knowing how to engage with people socially, and from there, build a playing ground where relationships are formed and Art – or some shared Cause or Vision – is experienced. The key here is that relationships are at the forefront. This can happen anywhere, in any context, as long as people share common ideas or visions – from, say, an art exhibit, to a group lobbying for the preservation of an endangered species of plant.

But if the Impresario is on his own, without the company of other people who can share the Vision, he can still “seduce.” Only this time, he must “seduce” himself. Just because there is no audience, no other visionaries, does not mean the Impresario can’t still fill all of those roles he would fill if those others were around. He still has a relationship with himself to maintain.

I stumbled across this idea by accident today. It hadn’t occurred to me that the Impresario could still be an Impresario with no one else around. But now that I think about it, those quiet moments could be the most crucial of all.

The Impresario as Seducer

Seduction is a field where most of us tread lightly. We look askance and shrug our shoulders, we don’t venture into that forest, because, well, we are afraid. We have a vague idea of seduction being some kind of manipulation, something that is ethically wrong.

Seduction is not ethically wrong. In fact, if you are friends with somebody, anybody, it is because you and that person seduced each other, and still are.

When a musician puts on a concert for an audience, if it is a successful concert, he is seducing them. If a marketer succeeds in selling something – he seduced the buyer. If two strangers start to engage each other in conversation, you guessed it: seduction.

We are being seduced constantly, by friends, family, influences, and interests. Seduction is so common that it abounds everywhere without us even being aware of it.

So what does being an Impresario have to do with Seduction? Everything. An Impresario’s most important tool is Seduction. He uses it not to manipulate, but to facilitate a space: a space where other people can interact and share what matters to them. An Impresario knows how to do this because he thoroughly understands how to make people comfortable. He’s been in the social trenches – he knows how to introduce himself to strangers, and to introduce a stranger to another stranger. He is a connector. He is a Seducer.

It’s unfortunate that the word “Seduction” has been handed such a negative reputation. There is nothing in it that implies control, or acting against the will of another. Quite the opposite, actually. True seduction works through both parties. A piece of music, a work of art, even a conversation, is most enjoyed when the musician, the artist, or the converser allows him or herself to be swept up into an energy, a feeling, that is bigger than them. It has nothing to do with control – it’s more of a Surrender.