Every Process eventually reaches an impasse where the values, goals, and visions get reexamined. At this point, the person or group behind the Process can decide which of these to keep, which to modify, which to throw away, and ultimately, whether to continue to engage (stick) or whether to hang it up.
Even if a company is doing well, the owner can decide to sell it if it is no longer in his interest to oversee it. By contrast, if the same company is suffering, the owner might decide to invest some more time and money and really do all that he can to pull it through. What he does depends first and foremost on his interest.
There are a lot of factors that may go into the decision of whether to stick or to get out. A financial concern will have a much different kind of effect than a personal one. But in the end, the decision will be made based on what the business venture, the relationship, the creative process, means to whomever is facing the fork in the road. Emotional investment outplays all. That’s what I mean by “interest.”
Sometimes it can be hard to see what the right move to make is. Maybe a change of direction is needed, but there is a lack of certainty as to how or where. Perhaps the Vision doesn’t need to be replaced, but massaged a bit. And maybe it was just a routine checkup, and everything can continue more or less as before. The outcome, however, will always be directly connected to the same phenomenon that got the whole thing started – a conviction, a sentiment, a feeling.