In the last entry, I discussed the two ways that Impresarios relate to their audience and to each other: 1) sharing and collaborating in Art, and 2) relating.

I focused more on the second way, “relating,” and now I’d like to talk a bit about the first way. It’s true that Impresarios must have what I called “Intimacy” – a deep identification with their fellow Impresarios, and with the audience member or members, or anyone on the receiving end of their process. But before all of that can happen, the Impresario must have a “process” in the first place.

The “process” can go by many names: the Art, the Craft, the Practice, the Discipline. I prefer Stephen Pressfield’s term “Craft”, because, to paraphrase him, the Artist cannot over-identify with the Art. Seeing the Art as a Craft helps her de-mystify it and get down to business.

So, the Impresario must have a Craft. This is the wellspring from which all else flows – all opportunities, events, karma, and relationships. If the Impresario doesn’t attend to his Craft, then there will be no Art to share.

Even the collaborative presentation of Art can’t happen without each of its collaborators having their own, individual practice, and bringing that to the table. (An exception might be an audience made of people who are not themselves practicers of the Art being presented, but who might still be participating on some level. Even here, however, these folks must be guided by the Artists or Impresarios conducting the participatory experience. So no Art form can be said to work without a Craftsman, or Craftsmen, as the driving force.)

So, bottom line, an Impresario needs a Craft. Now, his Craft might be multi-faceted, but it still needs to be there, and he needs to be attending to it on a daily basis, for it to work. This may not be news, but I thought it would be worth revisiting if only for a moment, if for nobody else but myself.

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